Muslim dating app goals ‘global domination’

Founders of London-based Muzmatch, an alumni of san francisco bay area’s Y Combinator accelerator, focusing on the 400m Muslims trying to marry

A UK-based app that is dating Muslims is focusing on “global domination” after building a gathering in 190 nations.

Muzmatch premiered in 2015 by founders Shahzad Younas, now 33, and Ryan Brodie, 24, because of the goal of producing an app to fix dilemmas faced by young Muslims trying to locate their lifelong partner.

Self-taught previous computer technology pupil Younas, now 33, says that navigating the realms of family members, tradition, tradition and religious factors tend to be ignored on other dating apps.

Headquartered in East London having a extra group in Bangladesh, the software now boasts significantly more than 500,000 people and contains facilitated marriages in 112 nations. You will find intends to release it in twelve languages that are new.

“i am a Muslim and are also a whole lot my buddies thus I realize the powerful. Everybody else chatted exactly how hard it had been to locate a partner. It absolutely was a really problem that is common” Younas told BusinessCloud. “It was a no-brainer that is real introduce the application.

“We refer our plans for the next a year as ‘global domination’. Into the Western market, like the US, UK and Canada, we are already the biggest player.

“Now, it is the right time to bed-in to regions that are different.”

?1.5m seed funding round

A year ago Muzmatch invested four months within the Y that is prestigious Combinator in san francisco bay area which includes assisted the kind of Airbnb and Dropbox become market leaders. Brodie has stated that Y Combinator has “an amazing background” and so it offered them the “ammo and belief” they had a need to succeed.

Y Combinator ended up being accompanied by New investor that is york-based Labs and London-based business builder Hambro Perks in a ?1.5m seed funding round earlier in the day this current year. Muzmatch has because added 150,000 brand new people on its platform.

But the market seems endless: Younas estimates there are two billion Muslims across the global world and that 300-400m of these are solitary and seeking to marry.

“It’s not only Muslims in western countries, in Muslims in Muslim countries,” he said. “These changes and shifts in mindset are happening equally as much in those nations as it’s here.

“Our users go different nations to get hitched. We’d someone in Indonesia whom married some body through the Netherlands, and another individual from Asia marrying somebody from Saudi. The past one ended up being Zimbabwe and Southern Africa.

“The point associated with the money round would be to speed up our development – to start out putting a spending plan behind advertising and own the marketplace.”

The application was released in April 2015 and quickly gained traction throughout the world. The iteration that is first to achieve 50,000 sign-ups with its very first 12 months, with around 90 percent coming through word-of-mouth.

“For variation two associated with the software we attempted to widen its appeal and then make a far more product that is cohesive” said Brodie.

“In our minds, it wasn’t a throw-away business – it had been an extremely severe thing.

“There are areas when you look at the application, which we designed together, to try to help facilitate individuals meeting.”

Designed for the community that is global

Brodie thinks that the success of the application is in component due to Younas understanding that is’ deep of problem.

“ From day one we have been extremely mindful of feedback through the community and respecting whatever they think and whatever they need,” said Brodie.

“We’ve built a platform by having a set that is wide of and dependent on your degree religiosity, you are able to contour the matches for you personally.”

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The pair says that 15,000 people around the globe have discovered their partner from the application and 60 individuals each day get in contact using them to inform them a tale of success.

Whenever signing up, the application requests the user’s age, location, occupation, training. After that it wants details, for instance the standard of religiosity – and that can be specified with a slider – and just how several times a time they pray.

“It’s intentionally subjective,” said Younas. “It provides you with a guide that is rough of some body else self-identifies.

“There are countless various countries in the world that is muslim Arab, Pakistani and Indian. They truly are quite various, and many individuals want to locate along those lines.”

A dating app hoping to marry down its spending user-base may well not appear to be good company, however the co-founders realize that pleased partners would be the best PR.

“A Muslim wedding takes place quickly after the engagement, between three and half a year,” explained Brodie.

“ everything we find is the fact that in the wedding, it is a amazing pr automobile for all of us because everybody knows that the pleased few came across on Muzmatch.

“These are big weddings – with six hundred individuals – so that it works great.”

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