William Hill Review

William Hill has already been in the bookmaker business for over 75 years already. William Hill owns a lot of betting shops in the UK and also has a very big online sportsbook that millions of people have used.

William Hill is very big in the UK, but the bookie also accepts bettors from many other countries including Canada and most European countries. William Hill Sportsbook has an online gaming license from the Government of Gibraltar and is a very safe sportsbook that has never had payout problems.

Sign up to WilliamHill.com and Receive a £25 Free Bet!

Opening Bonus & Promotions

The sign-up bonus at the William Hill Sportsbook is only available to bettors in a few countries. The sign-up bonus is a free bet that’s worth £25/€25. On your 1st bet you should place a bet of £5/€5 – €25/£25 on the game you want to bet. Once the bet has been settled William Hill will credit your account with a free bet for up to £25/€25. You have to use the free bet within 7 days of receiving it and keep in mind that the free bet is stake not returned, which means you only get the winnings from the free bet.

William Hill runs daily promotions on major sports with enhanced payouts. They also offer returned bets and free bets on some types of bets from time to time at William Hill. The bookmaker also has the best odds on horse racing and greyhound racing on many different tracks in the United Kingdom / Ireland.

Range of Markets & Odds

William Hill’s website will take a little while to adapt to if you’re used to the traditional design of sportsbooks. William Hill lists the different sports you can bet on at the top of their site. There are a lot of different sports to bet on including every major sport around the world. Whether you want to bet on football, darts, ice hockey, volleyball or anything in between you’ll have the chance to at the William Hill Sportsbook.

At William Hill there are a lot of different types of bets as well. You can bet on straight bets such as the straight up winner and over/under, but there are also a lot more bets including spreads, props, futures and much more. William Hill has the best odds on a lot of the sporting events in the UK, but for international markets they don’t have the absolute best odds. If you’re going to bet on sports in the UK you need to have an account at William Hill, as they often have better odds than other bookmakers.

Betting Features 

William Hill has extensive live streaming coverage although the coverage is restricted in many countries. To watch most sports you just need a funded account, but in order to watch live horse racing you need to have a £1+ wagered on the race. If you don’t want to watch the races you can listen to live radio commentary throughout the entire day at William Hill.

Bettors will also be able to bet on sports in-play at William Hill using a very simple interface. If you’re in a rush or on the go you can place wagers on your mobile device using the mobile sportsbook at William Hill. William Hill also posts daily sports betting news and run annual fantasy sports leagues with huge cash prizes. I also like the “Tip Advisor” feature that lets you read other punters thoughts on a wide range of bets.

Customer Service

William Hill has a huge base of sports bettors and therefore they’re always busy helping bettors. The only way to contact a rep at the William Hill Sportsbook is through an online contact form found by clicking the “Help” tab. Once you fill-in the contact form a customer service rep will contact you back within 24 hours typically.

Sign up to WilliamHill.com and Receive a £25 Free Bet!


One reason many bettors join William Hill is because the company is extremely popular and safe. Banking is very secure and you can deposit money into your account using one of many options. The minimum deposit is only £10 and the maximum deposits are more than anyone will need to worry about. A few of the most popular deposit methods at William Hill include MasterCard, Visa, Skrill, Paypal, Neteller, Delta, Visa Electron, Maestro, Laser & Ukash.

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